A fashion house designing a residential tower sounds like a marketing gimmick until you look at what it’s actually done for pricing elsewhere. M3M’s collaboration with Elie Saab — the Lebanese couturier known for red-carpet gowns rather than architecture — is the kind of partnership that either justifies a serious premium or turns into an expensive logo. Here’s what’s actually on the table in Sector 111.
Where It Sits and Why That Matters More Than the Brand Name
Sector 111 sits on Dwarka Expressway, inside the Smart City Delhi Airport (SCDA) planning zone, part of what’s marketed as “Billionaire’s Block – 111.” The real draw isn’t the couture tie-in — it’s the airport access. IGI Airport, Udyog Vihar, and Cyber City are all within comfortable reach via Dwarka Expressway, which has matured considerably as a corridor over the past few years.
The project itself spans a modest-to-mid-size footprint — reported anywhere from 2.75 to 16 acres across different phase descriptions, so get the exact land parcel for your specific tower confirmed before you commit. Unit count sits around 336 homes.
What Elie Saab’s Design Language Looks Like in an Apartment
Expect large-format 3, 4, and reported 4.5 BHK layouts, sizes ranging roughly from 4,000 to 4,650 sq. ft. Interiors lean into what Elie Saab is known for — rich textures, tall ceilings, extra-large windows, and a level of finish detail closer to a couture atelier than a typical developer’s showflat. Whether that translates into meaningfully better long-term resale is a separate question from whether it looks good in the brochure.
Pricing has moved noticeably across listings — some quote a starting price around ₹10 Cr, others closer to ₹15.5–15.7 Cr, at rates between ₹35,000 and ₹37,000 per sq. ft. That’s a wide enough spread that it’s worth asking directly for the current, dated price sheet rather than trusting an aggregator listing that might be months old.
The Clubhouse and Amenity List
A roughly 75,000 sq. ft. clubhouse anchors the amenity program, with the now-standard mix of infinity pool, spa, fitness studios, tennis and basketball courts, and — leaning into the fashion tie-in — cultural spaces like a mini-theatre and art gallery. Smart home automation and sustainability features round out the pitch.
Payment Plan and Possession Timeline
Most listings point to a 30:40:30 construction-linked plan and possession around September 2032 — a long runway, which matters for anyone doing IRR math on this as an investment rather than an end-use purchase. The project is RERA registered under GGM/992/724/2025/95; confirm this matches whichever tower or block you’re being shown.
Should You Buy the Brand, or the Location?
Honestly, weigh them separately. Dwarka Expressway’s infrastructure push — the expressway itself, the airport proximity, upcoming metro connectivity — is a real, independent growth driver regardless of who designed the lobby. The Elie Saab name adds a premium at the ₹35,000+/sq. ft. band that only makes sense if you specifically value the design story or expect it to carry resale weight with a similar buyer profile down the line.
For a current price sheet and to compare M3M Elie Saab against other Sector 111 launches, our team can walk you through m3m elie saab residences — get in touch before booking a site visit.
Frequently Asked Questions
Where exactly is M3M Elie Saab Residences located?
Sector 111, Gurugram, within the Smart City Delhi Airport (SCDA) zone along Dwarka Expressway.
What configurations does the project offer?
Primarily large-format 3 and 4 BHK (and reported 4.5 BHK) residences ranging from roughly 4,000 to 4,650 sq. ft.
What is the starting price?
Listings vary between roughly ₹10 Cr and ₹15.5 Cr depending on the source and date; always confirm the current price sheet directly.
When is possession expected?
Around September 2032, based on the current construction timeline.
Is M3M Elie Saab Residences RERA approved?
Yes, registered under RERA number GGM/992/724/2025/95 — confirm it matches your specific tower before booking.
